Social marketing : improving the quality of life /
by Kotler, Philip; Roberto, Ned; Lee, Nancy.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage, c2002Edition: 2nd ed.Description: xvi, 438 p. : ill. ; 23 cm.ISBN: 0761924345 (pbk. : alk. paper).Subject(s): Social marketing | Behavior modificationOnline resources: Publisher description | Table of contents only | Contributor biographical information
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Dhaka University Library General Stacks | Non Fiction | 658.8 KOS (Browse shelf) | Available | 421135 |
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| 658.8 KOP Principles of marketing / | 658.8 KOP Principles of marketing / | 658.8 KOP Principles of marketing / | 658.8 KOS Social marketing : | 658.8 KUM Managing Indian brands : | 658.8 KUM Managing Indian brands : | 658.8 KUP Professional selling / |
Includes bibliographical references and indexes.
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