Business-to-business marketing : a strategic approach /
by Morris, Michael H; Pitt, Leyland F; Honeycutt, Earl D.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage Publications, c2001Edition: 3rd ed.Description: xxiii, 536 p. : ill. ; 26 cm.ISBN: 0803959648 (alk. paper).Subject(s): Industrial marketingOnline resources: Publisher description | Table of contents only
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.804 MOB (Browse shelf) | 1 | Available | 414512 | |
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Dhaka University Library General Stacks | Non Fiction | 658.804 MOB (Browse shelf) | 2 | Available | 420757 |
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| 658.80202 DAR The Dartnell marketing manager's handbook / | 658.80202 MAR Marketing handbook / | 658.803 DIC Dicționar de management și marketing : | 658.804 MOB Business-to-business marketing : | 658.804 MOB Business-to-business marketing : | 658.804 STK Key account management in a week / | 658.804 STK Key account management in a week / |
Includes bibliographical references (p. 507-516) and index.
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