Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes /
by Boyer, Kenneth Karel; Frohlich, Markham T; Hult, G. Tomas M; ebrary, Inc.
Material type:
BookPublisher: New York : American Management Association, c2004Edition: 1st ed.ISBN: 0814408362.Subject(s): Business logistics | Grocery trade | Retail trade | Electronic booksOnline resources: Full text available from Business Source Complete
Contents:
Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.
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Dhaka University Library General Stacks | Non Fiction | 658.812 BOE (Browse shelf) | Available | 455452 |
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| 658.812 BAW World-class customer satisfaction / | 658.812 BEM Managing knock your socks off service / | 658.812 BLK Keeping clients satisfied : | 658.812 BOE Extending the supply chain : | 658.812 COC The customer only rings once : | 658.812 CRC Customer bonding : | 658.812 CUS Customer Relationship Management (CRM): |
Includes bibliographical references and index.
Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.
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