Marketing research : a short course for professionals /
by Schoner, Bertram; Uhl, Kenneth P [joint author.].
Material type:
BookSeries: Wiley professional development programs.Publisher: New York : Wiley, c1976Description: 1 case (13 pamphlets : ill.) ; 27 cm.ISBN: 0471020052 (v. 1).Subject(s): Marketing research
Contents:
1. Decisions, systems, and information.--2. Models and model building.--3. Marketing information systems.--4. Organizing for marketing information.--5. Marketing information.--6. Internal sales and cost information.--7. External information.--8. Securing information.--9. Sampling and experimental design.--10. Decision making under certainty.--11. Regression and correlation analysis.--12. Measuring and using potential.--13. Forecasting marketing information.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 SCM (Browse shelf) | 2 | Available | A267524 |
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| 658.8 SCM Marketing research : | 658.8 SCM Marketing research : | 658.8 SCM Marketing : | 658.8 SCM Marketing research : | 658.8 SCM Marketing today : | 658.8 SEC Concepts of marketing management / | 658.8 SEC Concepts of marketing management / |
Title from case.
1. Decisions, systems, and information.--2. Models and model building.--3. Marketing information systems.--4. Organizing for marketing information.--5. Marketing information.--6. Internal sales and cost information.--7. External information.--8. Securing information.--9. Sampling and experimental design.--10. Decision making under certainty.--11. Regression and correlation analysis.--12. Measuring and using potential.--13. Forecasting marketing information.
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