What you need to know about marketing /
by Middleton, Simon.
Material type:
BookPublisher: West Sussex : Capstone, 2011Description: v, 268 p. : ill. ; 20 cm.ISBN: 9780857081506 (pbk); 0857081500 (pbk).Subject(s): Marketing | Marketing -- ManagementSummary: Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more.
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Dhaka University Library General Stacks | Non Fiction | 658.8 MIW (Browse shelf) | Available | 477759 |
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| 658.8 MIM Marketing of social products : | 658.8 MIM Marketing channels : | 658.8 MIM Marketing channels and strategies / | 658.8 MIW What you need to know about marketing / | 658.8 MOC The contract of sale in the civil law / | 658.8 MOE The elements of marketing / | 658.8 MOE The elements of marketing / |
Includes bibliographies and Index.
Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more.
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