Behavioral science foundations of consumer behavior.
by Cohen, Joel B.
Material type:
BookPublisher: New York : Free, 1972Description: vi, 474 p. : ill. ; 24 cm.Subject(s): Consumer behavior | Motivation research (Marketing) | Attitude (Psychology)
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Dhaka University Library General Stacks | Non Fiction | 658.83 COB (Browse shelf) | 2 | Available | A150327 |
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| 658.83 BRQ Questionnaire design : | 658.83 CHC Consumer behaviour / | 658.83 CHC Consumer behaviour / | 658.83 COB Behavioral science foundations of consumer behavior. | 658.83 COC Cases in marketing and marketing research / | 658.83 COH How to make it big as a consultant / | 658.83 CRM Marketing research / |
includes index.
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