Consumer behavior : concepts and strategies /
by Berkman, Harold W; Gilson, Christopher C [joint author.].
Material type:
BookPublisher: Encino, Calif. : Dickenson, c1978Description: 562 p. : ill. ; 23 cm.ISBN: 0822101998.Subject(s): Consumers | Consumers -- United States | Consumer behavior
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Dhaka University Library General Stacks | Non Fiction | 658.83 BEC (Browse shelf) | 7 | Available | A241538 | |
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| 658.83 BEC Consumer behavior : | 658.83 BEC Consumer behavior : | 658.83 BEC Consumer behavior : | 658.83 BEC Consumer behavior : | 658.83 BEC Consumer behavior : | 658.83 BEC Consumer behavior : | 658.83 BEH Handbook of marketing scales : |
Includes bibliographical references and index.
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