Harvard business review on pricing. /
by Harvard Business School.
Material type:
BookSeries: The Harvard business review paperback series. Publisher: Boston : Harvard Business School Pub., c2008Description: 209 p. ; 20 cm.ISBN: 9781422146583 (pbk. : alk. paper).Uniform titles: Harvard business review.Subject(s): PricingOnline resources: Table of contents only
Contents:
How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.816 HAR (Browse shelf) | Available | 470660 |
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| 658.816 HAP Pricing : | 658.816 HAP Pricing : | 658.816 HAP Pricing policies and procedures / | 658.816 HAR Harvard business review on pricing. / | 658.816 MOP Profitable pricing strategies / | 658.816 MOP Pricing : | 658.816 MOP Pricing : |
A selection of articles previously published in the Harvard business review.
Includes index.
How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross.
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