Word-of-mouth marketing /
by Wilson, Jerry R.
Material type:
BookPublisher: New York : J. Wiley, c1991Description: xv, 256 p. : ill. ; 24 cm.ISBN: 0471524956 :.Subject(s): Customer services -- United States -- Public opinion | Consumer satisfaction -- United States | Consumer behavior -- United States | Advertising -- United States | Public opinion -- United States
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Dhaka University Library General Stacks | Non Fiction | 658.812 WIW (Browse shelf) | Available | 401071 |
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| 658.812 SHS Sales program management : | 658.812 TSA Achieving excellence through customer service / | 658.812 WIC Customer intimacy : | 658.812 WIW Word-of-mouth marketing / | 658.816 HAP Pricing : | 658.816 HAP Pricing : | 658.816 HAP Pricing : |
Includes index.
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