Perspectives in consumer behavior /
by Kassarjian, Harold H; Robertson, Thomas S.
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice Hall, 1991Edition: 4th ed.Description: viii, 616 p. : ill. ; 24 cm.ISBN: 0136604404.Subject(s): Consumer behavior | Marketing
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Dhaka University Library General Stacks | Non Fiction | 658.83 KAP (Browse shelf) | 1 | Available | A202451 | |
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Dhaka University Library General Stacks | Non Fiction | 658.83 KAP (Browse shelf) | 3 | Available | 355207 | |
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Dhaka University Library General Stacks | Non Fiction | 658.83 KAP (Browse shelf) | 4 | Available | 355344 | |
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Dhaka University Library General Stacks | Non Fiction | 658.83 KAP (Browse shelf) | 5 | Available | 355345 |
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| 658.83 KAP Perspectives in consumer behavior / | 658.83 KAP Perspectives in consumer behavior / | 658.83 KAP Perspectives in consumer behavior / | 658.83 KAP Perspectives in consumer behavior / | 658.83 KEM Marketing research in action / | 658.83 KIM Marketing research : | 658.83 KIM Marketing research : |
Previously published: Glenview, Ill. : Scott, Foresman, c1989.
Includes bibliographical references and indexes.
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