Consumer behaviour : applications in marketing /
by East, Robert; Vanhuele, Marc; Wright, Malcolm.
Material type:
BookPublisher: London : SAGE, 2013Edition: 2nd ed.Description: 337 p. : ill. ; 24 cm.ISBN: 9781446211229 (hbk.); 9781446211236 (pbk.).Subject(s): Consumer behavior | Consumer behavior -- Psychological aspects | Consumer behavior -- Social aspects
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8342 EAC (Browse shelf) | 1 | Available | 495466(d) |
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| 658.8342 EAC Consumer behaviour : | 658.8342 EAC Consumer behaviour : | 658.8342 EAC Consumer behaviour : | 658.8342 EAC Consumer behaviour : | 658.8342 ENC Consumer behavior / | 658.8342 ENC Consumer behavior / | 658.8342 FOC Consumer behaviour : |
Previous ed.: 2008.
Includes bibliographical references p. 284-320 and indexes.
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