Buyer behavior : a decision-making approach /
by Horton, Raymond L.
Material type:
BookPublisher: Columbus, Ohio : C.E. Merrill, c1984Description: x, 517 p. : ill. ; 26 cm.ISBN: 0675201055.Subject(s): Consumer behavior
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Dhaka University Library General Stacks | Non Fiction | 658.8342 HOB (Browse shelf) | Available | 320949 |
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| 658.8342 FOC Consumer behaviour : | 658.8342 FOC Context and cognition in consumer psychology : | 658.8342 FOC Context and cognition in consumer psychology : | 658.8342 HOB Buyer behavior : | 658.8342 KAC Consumer behavior and managerial decision making / | 658.8342 KAC Consumer behavior and managerial decision making / | 658.8342 KAC Consumer behavior and managerial decision making / |
Includes indexes.
Bibliography: p. 475-508.
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