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What's in it for me? : a marketer's guide to establishing an equal partnership with customers /

by Woods, Robin.
Material type: materialTypeLabelBookPublisher: New York : AMACOM, c1993Description: xvi, 207 p. : ill. ; 24 cm.ISBN: 0814451470 :.Subject(s): Marketing | Branding (Marketing) | Consumers' preferences | Motivation research (Marketing)
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Non Fiction 658.8343 WOW (Browse shelf) Available 402229
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658.8342 SOC Consumer behaviour : 658.8342 SOC Consumer behaviour : 658.8342 WAC Consumer behavior : 658.8343 WOW What's in it for me? : 658.8348 GEN Gender issues and consumer behavior / 658.835 CAS Case Studies in Marketing Management / 658.835 TEM Municipal and governmental accounting. /

Includes index.

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Last Updated on September 15, 2019
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