What's in it for me? : a marketer's guide to establishing an equal partnership with customers /
by Woods, Robin.
Material type: BookPublisher: New York : AMACOM, c1993Description: xvi, 207 p. : ill. ; 24 cm.ISBN: 0814451470 :.Subject(s): Marketing | Branding (Marketing) | Consumers' preferences | Motivation research (Marketing)Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books | Dhaka University Library General Stacks | Non Fiction | 658.8343 WOW (Browse shelf) | Available | 402229 |
Browsing Dhaka University Library Shelves , Shelving location: General Stacks , Collection code: Non Fiction Close shelf browser
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658.8342 SOC Consumer behaviour : | 658.8342 SOC Consumer behaviour : | 658.8342 WAC Consumer behavior : | 658.8343 WOW What's in it for me? : | 658.8348 GEN Gender issues and consumer behavior / | 658.835 CAS Case Studies in Marketing Management / | 658.835 TEM Municipal and governmental accounting. / |
Includes index.
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