The meaning and sources of marketing theory /
by Halbert, Michael.
Material type:
BookSeries: McGraw-Hill Marketing Science Institute series.Publisher: New York : McGraw-Hill, 1965Description: 330 p. ; 25 cm.Subject(s): Marketing
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Dhaka University Library General Stacks | Non Fiction | 658.83 HAM (Browse shelf) | Available | A72053 |
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| 658.83 FEH Handbook of marketing research / | 658.83 FEM Statistical techniques in market research / | 658.83 GAC Consumerism; viewpoints from business, government, and the public interest | 658.83 HAM The meaning and sources of marketing theory / | 658.83 HAM Market research : | 658.83 HON New-product winners and losers / | 658.83 HON New-product winners and losers / |
Bibliography: p. 295-315.
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