International marketing strategy : analysis, development, and implementation /
by Phillips, Chris; Doole, Isobel; Lowe, Robin.
Material type:
BookPublisher: New York : Routledge, 1994Description: xx, 508 p. : ill. ; 26 cm.ISBN: 0415089840; 0415089859.Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studies
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.848 PHI (Browse shelf) | 1 | Available | 356715 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.848 PHI (Browse shelf) | 2 | Available | 356716 |
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| 658.848 MAI International marketing : | 658.848 MAI International marketing : | 658.848 NEW New perspectives on international marketing / | 658.848 PHI International marketing strategy : | 658.848 PHI International marketing strategy : | 658.848 PIE Export strategy : | 658.848 PIE Export strategy : |
Includes bibliographical references and index.
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