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International marketing strategy : analysis, development, and implementation /

by Phillips, Chris; Doole, Isobel; Lowe, Robin.
Material type: materialTypeLabelBookPublisher: New York : Routledge, 1994Description: xx, 508 p. : ill. ; 26 cm.ISBN: 0415089840; 0415089859.Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studies
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