Advertising and marketing to the new majority /
by Baker-Woods, Gail.
Material type:
BookPublisher: Belmont, Calif. : Wadsworth, c1995Description: x, 182 p. : ill. ; 23 cm.ISBN: 0534241921.Subject(s): Advertising -- United States | Marketing -- United States | Minority consumers -- United States | Ethnic groups -- United States | Advertising -- United States -- Case studies | Marketing -- United States -- Case studies
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Dhaka University Library General Stacks | Non Fiction | 658.83408 WOA (Browse shelf) | Available | 411210 |
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| 658.834 ZAT Targeting the trendsetting consumer : | 658.8340285 SPD Digital analytics for marketing / | 658.8340285 SPD Digital analytics for marketing / | 658.83408 WOA Advertising and marketing to the new majority / | 658.8342 BEC Consumer behavior / | 658.8342 BEC Consumer behavior / | 658.8342 BEC Consumer behavior / |
Includes bibliographical references and index.
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