E-business & e-commerce management : strategy, implementation and practice /
by Chaffey, Dave.
Material type:
BookPublisher: Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011Edition: 5th ed.Description: xxxi, 733 p. : col. ill., col. map ; 27 cm.ISBN: 9780273752011 (pbk.); 978933251170; 0273752014 (pbk.).Subject(s): Electronic commerce | Business enterprises -- Computer networks
Contents:
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
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Dhaka University Library General Stacks | Non Fiction | 658.872 CHE (Browse shelf) | 1 | Available | 484115 | |
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Dhaka University Library General Stacks | Non Fiction | 658.872 CHE (Browse shelf) | 2 | Available | 484116 | |
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Dhaka University Library General Stacks | Non Fiction | 658.872 CHE (Browse shelf) | 3 | Available | 484117 | |
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Dhaka University Library General Stacks | Non Fiction | 658.872 CHE (Browse shelf) | 4 | Available | 484118 | |
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Dhaka University Library General Stacks | Non Fiction | 658.872 CHE (Browse shelf) | 5 | Available | 484119 |
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| 658.872 CHE E-business & e-commerce management : | 658.872 CHE E-business & e-commerce management : | 658.872 CHE E-business & e-commerce management : | 658.872 CHE E-business & e-commerce management : | 658.872 CHE E-business & e-commerce management : | 658.872 DIG Digital and social media marketing : | 658.872 DIG Digital and social media marketing : |
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
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