Advertising principles, problems, and cases /
by Dirksen, Charles J; Kroeger, Arthur [joint author.]; Nicosia, Francesco M [joint author.].
Material type:
BookPublisher: Homewood, Ill. : R. D. Irwin, 1977Edition: 5th ed.Description: xviii, 690 p. : ill. ; 25 cm.ISBN: 0256019258.Subject(s): Advertising | Advertising -- Case studies
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| 659.101 DIA Advertising principles, problems, and cases / | 659.101 DIA Advertising principles and problems / | 659.101 DIA Advertising principles, problems, and cases / | 659.101 DIA Advertising principles, problems, and cases / | 659.101 DIA Advertising principles, problems, and cases / | 659.101 DIA Advertising principles, problems, and cases / | 659.101 DIA Advertising principles, problems, and cases / |
First-4th ed. published under title: Advertising principles and problems.
Rev. ed. published as: Advertising. 6th ed. 1983.
Includes indexes.
Bibliography: p. 675-677.
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