Advertising management /
by Batra, Rajeev; Myers, John G; Aaker, David A.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1996Edition: 5th ed.Description: xiii, 754 p. : ill. ; 25 cm.ISBN: 0133057151.Subject(s): Advertising -- Management
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| 659.1 ARC Contemporary advertising / | 659.1 ARC Contemporary advertising / | 659.1 BAA Advertising management / | 659.1 BAA Advertising management / | 659.1 BAA Advertising management / | 659.1 BAA Advertising management / | 659.1 BAA Advertising management / |
Aaker's name appears first on 4th ed.
Includes bibliographical references and index.
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