Advertising, management, and society : a business point of view /
by Nicosia, Francesco M; United States. Federal Trade Commission; University of California, Berkeley. Graduate School of Business Administration.
Material type:
BookPublisher: New York : McGraw-Hill 1974Description: xx, 386 p. : illus. ; 22 cm.ISBN: 0070465282; 0070465274.Subject(s): Advertising -- United States | Advertising
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| 659.1 NIA Advertising ; its purpose, principles and practice / | 659.1 NIA Advertising, management, and society : | 659.1 NIA Advertising, management, and society : | 659.1 NIA Advertising, management, and society : | 659.1 NOA Advertising / | 659.1 NOA Advertising / | 659.1 NOA Advertising / |
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
Bibliography: p. 371-377.
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