The management of advertising /
by Simon, Julian L. (Julian Lincoln).
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1971Description: xii, 287 p. : illus. ; 23 cm.ISBN: 0135486858.Subject(s): Advertising -- Management
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Dhaka University Library General Stacks | Non Fiction | 659.11 SIM (Browse shelf) | 1 | Available | A217386 |
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| 659.1092 OGC Confessions of an advertising man / | 659.11 BLP Practical public relations / | 659.11 NOC The compleat copywriter : | 659.11 SIM The management of advertising / | 659.111 BRP Public relations in education : | 659.111 BUE An executive's primer on public relations / | 659.111 CAP "Any of you chaps in need of better public relations?" |
Bibliography: p. 267-274.
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