Advertising : principles and management cases /
by Dirksen, Charles J; Kroeger, Arthur; Nicosia, Francesco M.
Material type:
BookPublisher: Homewood, Ill. : R.D. Irwin, 1983Edition: 6th ed.Description: xiv, 622 p. : ill. ; 24 cm.ISBN: 0256026467.Subject(s): Advertising | Advertising -- Case studies
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 659.101 DIA (Browse shelf) | 1 | Available | A247760 | |
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Dhaka University Library General Stacks | Non Fiction | 659.101 DIA (Browse shelf) | 3 | Available | A2477623 | |
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Dhaka University Library General Stacks | Non Fiction | 659.101 DIA (Browse shelf) | 5 | Available | A247764 | |
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Dhaka University Library General Stacks | Non Fiction | 659.101 DIA (Browse shelf) | 8 | Available | A247767 |
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Includes indexes.
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