Advertising : principles and management cases /
by Dirksen, Charles J; Kroeger, Arthur; Nicosia, Francesco M.
Material type:
BookPublisher: Homewood, Ill. : R.D. Irwin, 1983Edition: 6th ed.Description: xiv, 622 p., [4] p. of plates : ill. (some col.) ; 25 cm.ISBN: 0256026467.Subject(s): Advertising | Advertising -- Case studies
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Dhaka University Library General Stacks | Non Fiction | 659.101 DIA (Browse shelf) | 4 | Available | A247763 | |
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Dhaka University Library General Stacks | Non Fiction | 659.101 DIA (Browse shelf) | 6 | Available | A247765 | |
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Dhaka University Library General Stacks | Non Fiction | 659.101 DIA (Browse shelf) | 9 | Available | A247768 |
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| 659.101 DIA Advertising : | 659.101 DIA Advertising : | 659.101 DIA Advertising : | 659.101 DIA Advertising : | 659.101 ROF Fundamentals of advertisting / | 659.101 ROF Fundamentals of advertisting / | 659.101 WEP Promotional culture : |
Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977.
Includes indexes.
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