Marketing strategy : planning, implemenation, and control /
by Jain, Subhash; International Marketing Theory Conference (2010 : University of Connecticut).
Material type:
BookPublisher: Australia : Cengage, 2004Edition: 2nd ed.Description: 673p. : ill. ; 24 cm.ISBN: 9781849803021; 1849803021.Subject(s): Export marketing -- Research -- Congresses | Foreign trade promotion -- Research -- Congresses | Advertising
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.802 JAM (Browse shelf) | 1 | Available | 478327 |
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| 658.802 HOO Organizing corporate marketing / | 658.802 HOO Organizing corporate marketing / | 658.802 HOO Organizing corporate marketing / | 658.802 JAM Marketing strategy : | 658.802 KIB Blue ocean strategy : | 658.802 MAR Harvard business essentials : | 658.802 MAR Harvard business essentials : |
Includes bibliographical references and index.
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