The spot : the rise of political advertising on television /
by Diamond, Edwin; Bates, Stephen.
Material type:
BookPublisher: Cambridge, Mass. : MIT Press, c1988Edition: Rev. ed.Description: xiii, 425 p. : ill. ; 21 cm.ISBN: 0262040956; 0262540495 (pbk.).Subject(s): Advertising, Political -- United States | Television advertising -- United States
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Dhaka University Library American Studies Corner | Reference | 659.2 DEA (Browse shelf) | 1 | Not For Loan | 367158 |
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| 659.1 SIM Issues in the economics of advertising | 659.10420973 SCA Advertising, the uneasy persuasion : | 659.10973 LEF Fables of abundance : | 659.2 DEA The spot : | 660.6 CHE Man-made life : | 670.4 EDU Education for the manufacturing world of the future / | 685 GEO ব্যবস্থাপনা চিন্তাধারার ইতিহাস / |
Includes index.
Bibliography: p. [397]-407.
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