New products management /
by Crawford, C. Merle (Charles Merle).
Material type:
BookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : Irwin, 1987Edition: 2nd ed.Description: xxi, 584 p. : ill. ; 24 cm.ISBN: 0256036411.Subject(s): New products -- Management
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Dhaka University Library American Studies Corner | Non Fiction | 658.5 CRA (Browse shelf) | Not For Loan | 367148 |
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| 658.4092 NAN Visionary leadership : | 658.42 BRA Entrepreneuring : | 658.45 SIG Communication for management and business / | 658.5 CRA New products management / | 658.8 KOT Marketing for nonprofit organizations / | 658.8 MAG The 6 imperatives of marketing : | 658.8 MIC Management in marketing channels / |
Includes index.
Bibliography: p. 569-571.
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