Basic marketing research : customer insights and managerial action /
by Brown, Tom J; Suter, Tracy A [jt. author]; Churchill, Gilbert A [jt. author].
Material type:
BookPublisher: Stamford : Cengage Learning, 2014Edition: 8th ed.Description: xxvi, 478 p. : col. ill. ; 28 cm.ISBN: 9781133188544.Subject(s): Marketing research
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.83 BRB (Browse shelf) | 1 | Available | 500508 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.83 BRB (Browse shelf) | 2 | Available | 500509 |
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| 658.83 BRA Applied marketing and social research / | 658.83 BRA Applied marketing and social research / | 658.83 BRB Basic marketing research : | 658.83 BRB Basic marketing research : | 658.83 BRB Basic marketing research : | 658.83 BRB Basic marketing research : | 658.83 BRM Marketing research and analysis |
Glossary: p. 461-467
Includes bibliographical references and index
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