Marketing communications : a brand narrative approach /
by Dahlen, Micael.
Material type:
BookPublisher: West Sussex : Wiley, 2010Description: xxii, 584 p. : col. ill. ; 25 cm.ISBN: 9780470319925.Subject(s): Communication in marketing | Branding (Marketing)
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.802 DAM (Browse shelf) | 4 | Available | 506670 | |
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Dhaka University Library General Stacks | Non Fiction | 658.802 DAM (Browse shelf) | 5 | Available | 506671 | |
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Dhaka University Library General Stacks | Non Fiction | 658.802 DAM (Browse shelf) | 6 | Available | 506672 |
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| 658.802 CRS Strategic marketing / | 658.802 CRS Strategic marketing management cases / | 658.802 DAM Marketing communication : | 658.802 DAM Marketing communications : | 658.802 DAM Marketing communications : | 658.802 DAM Marketing communications : | 658.802 DIM The market segmentation : |
Glossary: p. 491-547.
Includes bibliographical references and index
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