Internal marketing : tools and concepts for customer-focused management /
by Ahmed, Pervaiz K; Rafiq, Mohammed.
Material type:
BookPublisher: London ; New York : Routledge, 2011Description: xx, 299 p. : ill. ; 25 cm.ISBN: 9781138177666 (hbk).Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.802 AHI (Browse shelf) | 1 | Available | 507343 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.802 AHI (Browse shelf) | 2 | Available | 507344 |
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| 658.800973 HAM Marketing mistakes and successes / | 658.801 HUM Marketing theory : | 658.801 SCD Development of marketing theroy / | 658.802 AHI Internal marketing : | 658.802 AHI Internal marketing : | 658.802 BAC Customer relationship management : | 658.802 BAC Customer relationship management : |
Includes bibliographical references and index
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