Essentials of marketing /
by Lamb, Charles W; Hair, Joseph F [jt. aut.]; McDaniel, Carl D [jt. aut.].
Material type:
BookPublisher: Mason, Ohio : South-Western Cengage Learning, c2012Edition: 7th ed.Description: xxiii, 648 p. : chiefly col. ill. ; 28 cm.ISBN: 9780538478342 (pbk).Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 LAE (Browse shelf) | 1 | Available | 517675 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 LAE (Browse shelf) | 2 | Available | 517676 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 LAE (Browse shelf) | 3 | Available | 517677 |
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| 658.8 LAE Essentials of marketing : | 658.8 LAE Essentials of marketing : | 658.8 LAE Essentials of marketing / | 658.8 LAE Essentials of marketing / | 658.8 LAE Essentials of marketing / | 658.8 LAM Managerial marketing : | 658.8 LAM Models, measurement and Marketing / |
Includes bibliographical references and index.
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