Principles of marketing /
by Kotler, Philip; Armstrong, Gary [jt. auth.]; Opersnik, Marc Oliver [jt. auth.].
Material type:
BookPublisher: London : Pearson, 2018Edition: 17th, global ed.Description: 734 p. : col. ill. ; 28 cm.ISBN: 9781292220178 (pbk).Subject(s): Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 KOP (Browse shelf) | 1 | Available | 517678 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 KOP (Browse shelf) | 2 | Available | 517679 |
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| 658.8 KOP Principles of marketing : | 658.8 KOP Principles of marketing : | 658.8 KOP Principles of marketing / | 658.8 KOP Principles of marketing / | 658.8 KOP Principles of marketing / | 658.8 KOP Principles of marketing / | 658.8 KOS Social marketing : |
Glossary: p. 667-674
Includes bibliographical references and index
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