Global marketing : contemporary theory, practice, and cases /
by Alon, Ilan [author]; Jaffe, Eugene D [jt. aut.]; Prange, Christiane [jt. aut.]; Vianelli, Donata [jt. aut.].
Material type:
BookPublisher: London ; New York : Routledge, 2017.Edition: 2nd ed.Description: xxvi, 699 p : ill. (some col.), maps ; 26 cm.ISBN: 9781138807884 (pbk).Subject(s): Export marketing | Export marketing -- Case studies | Case studies
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Dhaka University Library General Stacks | Non Fiction | 658.84 GLO (Browse shelf) | 1 | Available | 515393 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.84 GLO (Browse shelf) | 2 | Available | 515394 |
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| 658.84 FIM Marketing systems : | 658.84 FIM Marketing systems : | 658.84 GLO Global marketing : | 658.84 GLO Global marketing : | 658.84 GOR Red-hot cold call selling : | 658.84 GRM Marketing and public policy / | 658.84 JOI International Marketing / |
Includes bibliographical references and index.
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