Customer relationship management : the foundation of contemporary marketing strategy /
by Galka, Robert J [author.]; Baran, Roger J. (Roger Joseph) [author.]; Baran, Roger J. (Roger Joseph).
Material type:
BookPublisher: London ; New York : Routledge, 2017.Edition: 2nd ed.Description: vi, 449 p. : ill. ; 26 cm.ISBN: 9781138919525 (pbk).Other title: CRM.Subject(s): Customer relations -- Management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.802 BAC (Browse shelf) | 1 | Available | 515383 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.802 BAC (Browse shelf) | 2 | Available | 515384 |
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| 658.802 AHI Internal marketing : | 658.802 AHI Internal marketing : | 658.802 BAC Customer relationship management : | 658.802 BAC Customer relationship management : | 658.802 BAH Hearing the voice of the market : | 658.802 BAP Product-line strategies / | 658.802 BAP Product-line strategies / |
Revised edition of CRM, 2013.
Includes bibliographical references and index.
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