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Television brandcasting : the return of the content-promotion hybrid /

by Gillan, Jennifer.
Material type: materialTypeLabelBookPublisher: New York : Routledge, 2015Description: xvii, 275 p. : ill ; 23 cm.ISBN: 9780415841221 (pbk).Subject(s): Television broadcasting -- United states | Television broadcasting -- United states -- Tecnology innovation
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Books Books Dhaka University Library
General Stacks
Non Fiction 384.55 GIT (Browse shelf) 1 Available 518239
Books Books Dhaka University Library
General Stacks
Non Fiction 384.55 GIT (Browse shelf) 2 Available 518240
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384.55 FIR Reading television / 384.55 FIR Reading television / 384.55 FIR Reading television / 384.55 GIT Television brandcasting : 384.55 GIT Television brandcasting : 384.55 LAE The East on western television : 384.55 LAE The East on western television :

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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