Services marketing : concepts, strategies, & cases /
by Hoffman, K. Douglas; Bateson, John E. G [jt. aut.].
Material type:
BookPublisher: Boston : Cengage Learning, 2017Edition: 7th ed.Description: xv, 458 p. : ill. ; 26 cm.ISBN: 9781285429786 (hbk).Subject(s): Service industries -- Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 HOS (Browse shelf) | 1 | Available | 519252 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 HOS (Browse shelf) | 2 | Available | 519253 |
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| 658.8 HOM Marketing in a changing environment / | 658.8 HOM Marketing in a changing environment / | 658.8 HOS Services marketing : | 658.8 HOS Services marketing : | 658.8 HUD Demand analysis for marketing decisions | 658.8 HUF Fundamentals of futures and options markets / | 658.8 HUI Introduction to futures and options markets / |
Glossary: p. 428-442.
Includes bibliographical references and index.
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