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Marketing for hospitality and tourism /

by Kotler, Philip [aut.]; Bowen, John T [jt. aut.]; Makens, James C [jt. aut.]; Baloglu, Seyhmus [jt. aut].
Material type: materialTypeLabelBookPublisher: Boston : Pearson, 2017Edition: 7th ed.Description: xxii, 358 p. : col. ill. ; 28 cm.Subject(s): Hospitality Industry -- Marketing | Tourism
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Item type Current location Collection Call number Copy number Status Notes Date due Barcode
Books Books Dhaka University Library
General Stacks
Non Fiction 647.94 MAR (Browse shelf) 1 Available 525556
Books Books Dhaka University Library
General Stacks
Non Fiction 647.94 MAR (Browse shelf) 2 Available tr. to Tourism & Hospitality 525557

Glossary: p. 634-641.

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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