Marketing for hospitality and tourism /
by Kotler, Philip [aut.]; Bowen, John T [jt. aut.]; Makens, James C [jt. aut.]; Baloglu, Seyhmus [jt. aut].
Material type:
BookPublisher: Boston : Pearson, 2017Edition: 7th ed.Description: xxii, 358 p. : col. ill. ; 28 cm.Subject(s): Hospitality Industry -- Marketing | Tourism
| Item type | Current location | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 647.94 MAR (Browse shelf) | 1 | Available | 525556 | ||
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Dhaka University Library General Stacks | Non Fiction | 647.94 MAR (Browse shelf) | 2 | Available | tr. to Tourism & Hospitality | 525557 |
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| 647.94 KOM Marketing for hospitality and tourism / | 647.94 KOM Marketing for hospitality and tourism / | 647.94 MAR Marketing for hospitality and tourism / | 647.94 MAR Marketing for hospitality and tourism / | 647.94 PRO Professional front office management / | 647.94 PRO Professional front office management / | 647.94 WAI Introduction to hospitality / |
Glossary: p. 634-641.
Includes bibliographical references and index.
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