International marketing /
by Cateora, Philip R [aut.]; Money, R. Bruce [jt. aut.]; Gilly, Mary C [jt. aut.]; Graham, John L [jt. aut.].
Material type:
BookPublisher: New York : McGraw-Hill, 2020Edition: 18th ed.Description: xxxii, 682 p. : col. ill., col. maps ; 28 cm.ISBN: 9781259712357 (hbk).Subject(s): Marketing | International business enterprises
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Dhaka University Library General Stacks | Non Fiction | 658.8 INT (Browse shelf) | 1 | Available | 525497 | ||
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Dhaka University Library General Stacks | Non Fiction | 658.8 INT (Browse shelf) | 2 | Available | tr. to Marketing | 525498 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 INT (Browse shelf) | 3 | Available | 525525 | ||
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Dhaka University Library General Stacks | Non Fiction | 658.8 INT (Browse shelf) | 4 | Available | 525526 |
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| 658.8 INT International marketing / | 658.8 INT International marketing / | 658.8 INT International marketing / | 658.8 INT International marketing / | 658.8 INT International marketing / | 658.8 JAM Marketing planning and strategy / | 658.8 JAR Retaibing today : |
Glossary: p. 634-641.
Includes bibliographical references & index.
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