Marketing research : an applied orientation /
by Malhotra, Naresh K.
Material type:
BookPublisher: New York : Pearson, 2019Edition: 7th ed.Description: xxvi, 856 p. : col. ill. ; 28 cm.ISBN: 9780134734842 (hbk).Subject(s): Marketing research
| Item type | Current location | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.83 MAM (Browse shelf) | 1 | Available | Marketing | 525499 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.83 MAM (Browse shelf) | 2 | Available | tr. to Marketing | 525500 |
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| 658.83 MAM Marketing research : | 658.83 MAM Marketing research : | 658.83 MAM Marketing research : | 658.83 MAM Marketing research : | 658.83 MAN New products, new profits : | 658.83 MAN New products, new profits : | 658.83 MAQ Qualitative market research : |
Glossary: p. 824-838.
Includes bibliographical references and index.
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