Marketing strategy and competitive positioning/
by Hooley, Graham; Nicoulaud, Brigitte [jt. au]; Rudd, John M [jt. au ]; Lee, Nick [jt. au ].
Material type:
BookPublisher: Harlow : Pearson, 2020Edition: 7th.Description: xxiii, 594 p. : Col.ill. ; 26 cm.ISBN: 9781292276540 (pbk).Subject(s): Target Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.802 HOM (Browse shelf) | 1 | Available | Organization Str. & Leadership | 530838 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.802 HOM (Browse shelf) | 2 | Available | Organization Str. & Leadership | 530839 |
Browsing Dhaka University Library Shelves , Shelving location: General Stacks , Collection code: Non Fiction Close shelf browser
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| 658.802 HAD Developing effective communications strategy : | 658.802 HAD Developing effective communications strategy : | 658.802 HOM Marketing strategy and competitive positioning / | 658.802 HOM Marketing strategy and competitive positioning/ | 658.802 HOM Marketing strategy and competitive positioning/ | 658.802 HOO Organizing corporate marketing / | 658.802 HOO Organizing corporate marketing / |
Includes bibliographical references and index
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