Strategic brand management : building, measuring, and managing brand equity/
by Keller, Kevin Lane.
Material type:
BookPublisher: Boston : Pearson, 2013Edition: 4th.Description: xxviii, 562 p. : Col. ill. ; 28 cm.ISBN: 9780132664257 (hbk).Subject(s): Sales promotion - Management
| Item type | Current location | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.82 KES (Browse shelf) | 1 | Available | Marketing | 530897 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.82 KES (Browse shelf) | 2 | Available | Marketing | 530898 |
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| 658.82 KES Strategic brand management : | 658.82 KES Strategic brand management : | 658.82 KES Strategic brand management : | 658.82 KES Strategic brand management : | 658.82 LUS Sales promotion and modern merchandising / | 658.82 LUS Sales promotion and modern merchandising / | 658.82 LUS Sales promotion and modern merchandising / |
Includes bibliographical references and index
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