Consumer behavior : application of theory /
by Howard, John A.
Material type:
BookSeries: McGraw-Hill series in marketing.Publisher: New York : McGraw-Hill, c1977Description: ix, 325 p. : ill. ; 24 cm.ISBN: 007030520X :.Subject(s): Consumer behavior
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.834 HOC (Browse shelf) | 1 | Available | A166604 | |
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Dhaka University Library General Stacks | Non Fiction | 658.834 HOC (Browse shelf) | 2 | Available | A170931 | |
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Dhaka University Library General Stacks | Non Fiction | 658.834 HOC (Browse shelf) | 3 | Available | A170932 | |
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Dhaka University Science Library General Stacks | Non Fiction | 658.834 HOC (Browse shelf) | Available | A193630 |
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| 658.83 ZIE Essentials of marketing research / | 658.83 ZIE Essentials of marketing research / | 658.83 ZIE Essentials of marketing research / | 658.834 HOC Consumer behavior : | 658.834 HOC Consumer behavior : | 658.834 HOC Consumer behavior : | 658.834 KEM Measuring and managing customer satisfaction : |
Includes bibliographical references and index.
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