Health care marketing : tools and techniques /
by Fortenberry, John L; Fortenberry, John L.
Material type:
BookPublisher: Sudbury, Mass. : Jones and Bartlett Publishers, c2010Edition: 3rd ed.Description: xxiii, 311 p. : ill. ; 24 cm.ISBN: 9780763763275 (casebound); 0763763276 (casebound).Subject(s): Medical care -- Marketing | Health services administration | Marketing of Health Services -- methodsOnline resources: Table of contents only
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Dhaka University Science Library General Stacks | Non Fiction | 362.10688 FOH (Browse shelf) | Available | 476169 |
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| 362.1068 GLS The strategic application of information technology in health care organizations / | 362.1068 GRE Evidence-based healthcare and public health : | 362.1068 PIP Public health : | 362.10688 FOH Health care marketing : | 362.1072 MCS Service-user research in health and social care / | 362.1072 SMI International research in healthcare / | 362.1072 SMI International research in healthcare / |
Rev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005.
Includes bibliographical references (p. 297-299) and index.
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