Communication and persuasion : psychological studies of opinion change /
by Hovland, Carl Iver; Janis, Irving L. (Irving Lester); Kelley, Harold H.
Material type:
BookPublisher: London : Yale University, 1963Description: xii, 315 p. : ill. ; 23 cm.Subject(s): Communication | Persuasion (Rhetoric)
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| 384 HAU Understanding video : | 384 HAU Understanding video : | 384 HEB Broadcasting in America : | 384 HOC Communication and persuasion : | 384 INF The Information superhighway : | 384 JUH The future of the information economy / | 384 JUH The future of the information economy / |
Reprint. Originally published: New Haven : Yale University Press, c1953.
Includes bibliographical references and index.
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