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Media and communication research methods : an introduction to qualitative and quantitative approaches /

by Berger, Arthur Asa.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : Sage Publications, c2000Description: xix, 295 p. : ill. ; 24 cm.ISBN: 0761918523; 0761918531.Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- Methodology
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Non Fiction 302.2072 (Browse shelf) Available 413381

Includes bibliographical references (p. 265-268) and indexes.

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Last Updated on September 15, 2019
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