The social psychology of consumer behaviour /
by Bagozzi, Richard P; Gurhan-Canli, Zeynep; Priester, Joseph R.
Material type:
BookSeries: Applying social psychology.Publisher: Buckingham [England] ; Philadelphia : Open University Press, 2002Description: x, 222 p. : ill. ; 23 cm.ISBN: 0335207235; 9780335207237; 0335207227 (pbk.); 9780335207220 (pbk.).Subject(s): Consumption (Economics) -- Social aspects | Consumer behavior | Consumers -- PsychologyOnline resources: Publisher description | Contributor biographical information | Table of contents
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 306.3 BAS (Browse shelf) | Available | 412402 |
Includes bibliographical references p. 177-214 and indexes.
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