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Designing health communication campaigns : what works? /

by Backer, Thomas E; Rogers, Everett M; Sopory, Pradeep.
Material type: materialTypeLabelBookPublisher: Newbury Park, Calif. : Sage, c1992Description: xv, 181 p. : ill. ; 23 cm.ISBN: 0803943318; 0803943326 (pbk.).Subject(s): Mass media in health education | Communication in medicineOnline resources: Publisher description | Table of contents only
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Non Fiction 362.1014 BAD (Browse shelf) 1 Available 360388

Includes bibliographical references (p. 177-179).

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Last Updated on September 15, 2019
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