Revitalizing the pharmaceutical business : innovative marketing approaches /
by Smarta, R. B.
Material type:
BookPublisher: New Delhi : Thousand Oaks, Calif. : Response Books, 1999Description: 294 p. : ill. ; 23 cm.ISBN: 0761993754 (US : HB); 0761993762 (US : PB).Subject(s): Pharmaceutical industry -- India | Drugs -- India -- Marketing
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| 381.45 KAB The big store : | 381.4530223 HEM Manufacturing consent : | 381.456151 SMR Revitalizing the pharmaceutical business : | 381.456151 SMR Revitalizing the pharmaceutical business : | 381.456151 SMR Revitalizing the pharmaceutical business : | 381.456151 SMR Revitalizing the pharmaceutical business : | 381.456151 SMR Revitalizing the pharmaceutical business : |
Includes bibliographical references and index.
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