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Electronic media programming : strategies and decision making /

by Carroll, Raymond L; Davis, Donald M.
Material type: materialTypeLabelBookSeries: McGraw-Hill series in mass communication. Publisher: New York : McGraw-Hill, c1993Description: xii, 532 p. : ill. ; 25 cm.ISBN: 0070102988 :.Subject(s): Broadcasting -- United States -- Planning | Radio programs -- United States -- Planning | Television programs -- United States -- PlanningOnline resources: Publisher description | Table of contents
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